DIDMEE
Overview
Dhaka International Diagnostic Medical Equipment Expo (DIDMEE) required a structured digital campaign to increase event visibility and generate qualified visitor registrations.
We executed a full-funnel Facebook advertising strategy, developed a dedicated landing page with Meta Pixel and server-side tracking, and implemented lead generation campaigns to drive visitor sign-ups.
Challenge
The event needed to raise awareness among healthcare professionals and industry stakeholders while generating qualified visitor leads ahead of the exhibition. Accurate tracking was essential to measure campaign effectiveness and optimize performance.
Solution
We launched awareness and page growth campaigns to expand reach and strengthen the event’s online presence.
A conversion-focused landing page was developed to collect visitor registrations, integrated with Meta Pixel and server-side tracking for accurate data measurement.
In addition, we ran Facebook Lead Generation campaigns alongside landing page ads to maximize registrations and capture high-intent industry visitors.