AR Fashion
Overview
AR Fashion is a women’s party dress retailer operating primarily through Facebook and Instagram profiles. The goal was to increase customer inquiries and drive direct orders through Messenger and WhatsApp without a website.
We managed Facebook and Instagram ad campaigns focused on message-based conversions and implemented audience targeting strategies to reach high-intent buyers. Offline sales data was also integrated to improve ad performance and optimize targeting accuracy.
Challenge
The business relied entirely on Facebook and Instagram profiles for sales and did not have a website for tracking or conversion optimization. The challenge was to generate consistent order inquiries through messaging platforms while improving ad efficiency and targeting accuracy.
Solution
We developed a targeted Facebook and Instagram ad strategy focused on generating Messenger and WhatsApp conversations. Custom audiences were created based on engagement behavior and past customer data to improve targeting precision.
Offline sales data was integrated into the ad system, allowing campaigns to optimize based on real purchase information rather than just message interactions. This improved campaign efficiency and overall return on ad spend.