DTA
Overview
Dhaka International Textile & Apparel Expo (DTA) required a structured digital campaign to increase event awareness and generate qualified visitor registrations.
We executed a full-funnel Facebook advertising strategy, developed a dedicated landing page with Meta Pixel and server-side tracking, and implemented lead generation campaigns to drive visitor sign-ups.
Challenge
The event needed to increase brand awareness, grow its social media presence, and generate qualified visitor leads before the exhibition. In addition, accurate tracking was required to measure campaign performance and optimize conversions effectively.
Solution
We launched awareness and page growth campaigns to expand reach and increase engagement across Facebook.
A dedicated landing page was developed to collect visitor registrations, integrated with Meta Pixel and server-side tracking to ensure accurate conversion measurement.
In addition, we ran Facebook Lead Generation ads alongside landing page campaigns to maximize visitor sign-ups and capture high-intent leads.